After ten years of rapid development, electric vehicles, a consumer product, are indispensable to the common people just like firewood, rice, oil and salt. According to relevant statistics, as of the end of 2013, the number of electric vehicles in the national market has reached 150 million. The electric vehicle industry has gradually entered an inflection point from the growth and maturity period with the development of the product life cycle. avoid. The electric vehicle industry has three strategies for marketing: advertising, promotion, and price wars are also inevitable. The classic economic principle of diminishing marginal utility is becoming more and more ineffective. All electric vehicle manufacturers are at a loss and at a loss. Due to the special nature of the industry, the label of grassroots has been accompanied by the growth of the electric vehicle industry. It is precisely because of the special nature of grassroots that electric vehicles are closer to people's livelihood needs, creating the myth of the explosive growth of the electric vehicle industry in the past decade. However, as the industry gradually enters a period of maturity and decline, it is obvious that it is so unrealistic to survive the extremely cruel market competition just as a grassroots.